<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[BeWeird Marketing]]></title><description><![CDATA[BeWeird Marketing offers strategic, values-driven and results-focused marketing coaching and copywriting for Christian businesses.]]></description><link>https://ashley180.wixsite.com/website-17/podcast</link><generator>RSS for Node</generator><lastBuildDate>Sat, 31 Oct 2026 12:40:13 GMT</lastBuildDate><atom:link href="https://ashley180.wixsite.com/website-17/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[28. 5 Easy Steps to Become an Industry Expert]]></title><description><![CDATA[If you've ever found yourself looking around at other business owners and wondering, “How are they landing podcast interviews, speaking at events, or getting asked to collaborate?” you’re not alone. Most creative business owners I know feel like they’re doing all the right things: serving clients well, staying consistent on social, building a team, but still feel relatively unknown in their industry. Here’s the truth: You don’t become an industry expert by waiting for someone else to anoint...]]></description><link>https://ashley180.wixsite.com/website-17/post/28-5-easy-steps-to-become-an-industry-expert</link><guid isPermaLink="false">6882d80280eb304135cc2a67</guid><category><![CDATA[tactics]]></category><pubDate>Tue, 27 Oct 2026 03:22:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_664a4c7951383175383059~mv2_d_5184_3456_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[7 Non-Cringey Ways to Thank Customers and Build Loyalty]]></title><description><![CDATA[Most businesses say thank you to their customers at some point in the relationship — but very few make it memorable. Memorable enough that people tell their friends. That’s why, in this season of gratitude, I want to talk about seven simple, non-cringey ways to thank your customers in a way that actually creates loyalty and repeat business. Because a real thank-you doesn’t just make people smile. It makes them stay. Why Most Businesses Get Thanking Customers Wrong Here’s the thing: most...]]></description><link>https://ashley180.wixsite.com/website-17/post/7-non-cringey-ways-to-thank-customers-and-build-loyalty</link><guid isPermaLink="false">690bc29a4cb1a91e8e5c038e</guid><pubDate>Tue, 27 Oct 2026 03:22:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_07a391c0e4994bb79d499b8b01146bfb~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[31. A Marketing Audit: The Starting Point for Growing Your Creative Business]]></title><description><![CDATA[“I know my marketing needs work, but I’m so frustrated and strapped for time I can’t deal with it.” If that sounds familiar, today’s your lifeline. We’re talking about what a marketing audit really is, why every creative business owner needs one, and what it actually includes. First things first: I hate the term “marketing audit.” It sounds like an IRS letter you open with your heart in your throat - someone marching in to list everything you did wrong and strong-arm you into fixes. Hard...]]></description><link>https://ashley180.wixsite.com/website-17/post/31-a-marketing-audit-the-starting-point-for-growing-your-creative-business</link><guid isPermaLink="false">689e863281e6ee2fae4ed109</guid><category><![CDATA[strategy]]></category><pubDate>Tue, 27 Oct 2026 03:22:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_48e1d3dbc94246a5bdb3b3f47dca446f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[32. Cracker Barrel’s Rebrand Fail: How to Lose Loyal Customers in One Week]]></title><description><![CDATA[Remember that early 2000s romcom How to Lose a Guy in 10 Days? Cracker Barrel just pulled off the business version - except instead of Matthew McConaughey swooping in to make everything alright, alright, alright, they managed to alienate their most loyal customers in just seven days. And unlike the movie, this one wasn’t a feel-good ending. As a marketer (and a Southerner who grew up eating corn muffins and playing the peg game at Cracker Barrel), I couldn’t resist digging into this story. On...]]></description><link>https://ashley180.wixsite.com/website-17/post/32-cracker-barrel-s-rebrand-fail-how-to-lose-loyal-customers-in-one-week</link><guid isPermaLink="false">68b20b6678cc0bc459d1f1ed</guid><category><![CDATA[strategy]]></category><category><![CDATA[customer experience]]></category><pubDate>Tue, 27 Oct 2026 03:22:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1b1208_a6aaae0a1d4b44ebad3eae6b8fb884f9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[35. Your 30-Day Marketing Strategy: 3 Questions to Get Clear and Get Results]]></title><description><![CDATA[Here’s the truth: you don’t need a glossy 40-page marketing plan that costs $5,000 and collects dust on your desk. What you actually need is a simple, focused strategy that helps you generate results now. And the good news? You can create one in less than an hour by asking yourself three simple questions. For the next 30 days, I want you to forget about chasing perfection or trying to do everything. Instead, let’s build a marketing strategy that’s doable, testable, and designed to get you...]]></description><link>https://ashley180.wixsite.com/website-17/post/35-your-30-day-marketing-strategy-3-questions-to-get-clear-and-get-results</link><guid isPermaLink="false">68c36ae2a1371026d6adbb3b</guid><pubDate>Tue, 27 Oct 2026 03:22:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_6f18c37586f449b5a33065f72c07c9ac~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[27. Proven Tips for Collecting Powerful Testimonials]]></title><description><![CDATA[If you’ve ever said, “I just need more of the right people to find me,” keep reading, because we need to talk about something small but mighty: testimonials. Here’s the truth: Your next best-fit client isn’t going to be convinced by your services page or even your portfolio alone. They want to know, “Has this person really helped someone like me?” and, “Can I trust them to deliver?” That’s where social proof comes in. A good testimonial answers those questions. A great one makes your dream...]]></description><link>https://ashley180.wixsite.com/website-17/post/27-proven-tips-for-collecting-powerful-testimonials</link><guid isPermaLink="false">6882d4d980eb304135cc227e</guid><category><![CDATA[strategy]]></category><pubDate>Tue, 27 Oct 2026 03:22:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_bb03fb083b9a4689abba160e6bd70670~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[33. Your 2025 Marketing Plan Reset: How to Finish the Year Strong ]]></title><description><![CDATA[Do you remember the Nicolas Cage movie The Family Man? In it, he wakes up one morning to a completely different life - the life he could have had if he had stayed with his college sweetheart. I’ve always loved that film because I love the idea of do-overs. And I love the idea of do-overs in business too. That’s why I love the energy of September. Sure, January gets all the hype as “New Year, New You.” But let’s be honest - by the time we get to fall, most of our January goals have either...]]></description><link>https://ashley180.wixsite.com/website-17/post/32-your-2025-marketing-plan-reset-how-to-finish-the-year-strong</link><guid isPermaLink="false">68a8fda81ef02eaf6d129540</guid><category><![CDATA[strategy]]></category><pubDate>Tue, 27 Oct 2026 03:22:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1b1208_98282be1df75460cb5cf43c3b6b8f190~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[Small Business Marketing in 2025: What’s Working, What’s Not, and How to Refocus]]></title><description><![CDATA[If you’ve been in small business marketing for more than a minute, you know it feels like the rules change every five minutes. One minute it’s all about Facebook ads, the next it’s reels, and before you can blink, there’s a shiny new AI tool everyone swears will “save you hours and triple your sales.” Here’s the truth: marketing doesn’t have to be complicated. In fact, 2025 is shaping up to be the year when simple, intentional strategies are outperforming the scattershot approach. Let’s break...]]></description><link>https://ashley180.wixsite.com/website-17/post/small-business-marketing-in-2025-what-s-working-what-s-not-and-how-to-refocus</link><guid isPermaLink="false">68cb0673345efb3a8835da1f</guid><category><![CDATA[strategy]]></category><pubDate>Tue, 27 Oct 2026 03:22:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_469c3841853c407e969733bc07c76a35~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[How to Boost Business Sales by Making It Easy to Buy]]></title><description><![CDATA[Let’s be honest: you don’t need a fancy funnel to increase your business sales. You just need to stop making people work so hard to pay you. I mean it — most of us don’t have a sales problem. We have a friction problem. We make it unnecessarily difficult for customers to go from “I want this” to “Here’s my card.” Here’s what I mean. Business Sales: When Easy The other night I was watching Castle on Prime Video (great show, by the way), and a makeup commercial came on. Heidi Klum was the...]]></description><link>https://ashley180.wixsite.com/website-17/post/how-to-boost-business-sales-by-making-it-easy-to-buy</link><guid isPermaLink="false">690bc43496a2942ab279d327</guid><pubDate>Tue, 27 Oct 2026 03:22:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_bac5a4ce97494481b62b8791a6abbed6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[29. Luxury Marketing That Works: 5 Strategies to Elevate Your Brand]]></title><description><![CDATA[You know that feeling - you’re talking with a potential client who feels like a dream. The project is right up your alley, they seem like a perfect fit, and then… you mention your pricing. Suddenly, they’re ghosting you harder than a bad Tinder date. If you’ve been in business for any amount of time, especially as a creative service provider (think interior designers, photographers, event planners, organizers - you know who you are), this story probably feels painfully familiar. And here’s...]]></description><link>https://ashley180.wixsite.com/website-17/post/29-luxury-marketing-that-works-5-strategies-to-elevate-your-brand</link><guid isPermaLink="false">688be4ebc02bd9e72c5b90a8</guid><category><![CDATA[strategy]]></category><pubDate>Tue, 27 Oct 2026 03:22:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_dbd7f1b48f6e49e5811436528afef3d3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[34. Stop Hustling, Start Choosing: Productivity, Energy Management, and Delegation for Female Entrepreneurs with Jillian Dolberry]]></title><description><![CDATA[Every entrepreneur I know - especially women running service businesses - has the same struggle: time. We never feel like there’s enough of it. The list is always longer than the hours. And the easy solution we’ve been sold? Hustle harder, stay up later, squeeze in one more thing. But here’s the truth: you don’t need more time. You need better questions. I recently sat down with my friend Jillian Dolberry, Ops Consultant, Team Strategist, and host of The Grace-Filled CEO Podcast. Jillian is...]]></description><link>https://ashley180.wixsite.com/website-17/post/34-stop-hustling-start-choosing-productivity-energy-management-and-delegation-jillian-dolberry</link><guid isPermaLink="false">68bcecd798886589b902c26f</guid><pubDate>Tue, 27 Oct 2026 03:22:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_c3f733dec5ea485c8d6dde591bb3ba6b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[26. How I Quit My Corporate Job and Launched BeWeird Marketing]]></title><description><![CDATA[In this week’s episode of the Higher Purpose Marketing Strategy podcast, I'm opening up about the moment that changed everything: the breaking point that pushed me out of corporate life and into founding BeWeird Marketing. Humble Kentucky Roots I grew up in rural Kentucky - right between Elizabethtown and Owensboro - where our county high school had fewer than 300 graduates. Getting a new stoplight warranted a school‑wide announcement. In high school, I was the Future Business Leaders of...]]></description><link>https://ashley180.wixsite.com/website-17/post/26-how-i-quit-my-corporate-job-and-launched-beweird-marketing</link><guid isPermaLink="false">687bef1f3b808c020d546271</guid><pubDate>Tue, 27 Oct 2026 03:22:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_79ba80cc9c4945f0be2fbb961996d606~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[30. Business Finances for Creatives: What You Need to Know with Erika Millard]]></title><description><![CDATA[Let’s be honest, for a lot of creative business owners, “business finances” ranks right up there with going to the dentist on the fun scale. You know you should deal with it, but if you could wave a magic wand and make the money side of your business take care of itself, you absolutely would. Here’s the thing: ignoring your numbers doesn’t just cause stress, it can actually slow your growth. That’s why I sat down with my friend, Erika Millard of Bookkeeping with Erika, for a candid...]]></description><link>https://ashley180.wixsite.com/website-17/post/30-business-finances-for-creatives-what-you-need-to-know-with-erika-millard</link><guid isPermaLink="false">68951861778fcaf78d21e5b8</guid><category><![CDATA[strategy]]></category><pubDate>Tue, 27 Oct 2026 03:22:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1b1208_69d2fe1533da49509f064e4e4fbf2e8c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[Smarter, Not Lazier: How to Use AI Copywriting to Write Better Web Copy]]></title><description><![CDATA[Let’s get one thing out of the way right now: using AI as a copywriter isn’t the problem. The problem is how most people use it. If you’ve ever opened ChatGPT and typed “Write my website,” you already know how that goes. The result? Bland, robotic, personality-free mush. AI copywriting only works when you do the thinking first. Last week, I was writing a service page for an HVAC company and used AI—not to write the page for me—but to think with me. And the difference was huge. Once I gave it...]]></description><link>https://ashley180.wixsite.com/website-17/post/smarter-not-lazier-how-to-use-ai-copywriting-to-write-better-web-copy</link><guid isPermaLink="false">690bf7e7988cdeb684f9d71e</guid><pubDate>Tue, 27 Oct 2026 03:22:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_a60e0a073b83409aacebb3f0cf99687a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[16. Tariffs, Transparency, and Trust: Marketing in Uncertain Times]]></title><description><![CDATA[In today’s episode of the Higher Purpose Marketing Strategy Podcast, we’re diving into a conversation that’s more important than ever: how businesses should navigate tariffs, economic uncertainty, and customer trust. I’m Ashley Conway—CEO of BeWeird Marketing, and your go-to marketing coach and copywriter. And if there’s one thing I know for sure, it’s that during stressful times, the businesses that lead with honesty and integrity are the ones that build lasting loyalty. Tariffs are just the...]]></description><link>https://ashley180.wixsite.com/website-17/post/16-tariffs-transparency-and-trust-marketing-in-uncertain-times</link><guid isPermaLink="false">681116b264c9793e8668e695</guid><pubDate>Tue, 27 Oct 2026 03:22:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_44c8e930feb34d02807d0419cbb6a8da~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[18. Business Mindset: Lessons from the Fourth Wing]]></title><description><![CDATA[Let’s talk about mental shields. If you’ve read Fourth Wing, you know exactly what I’m talking about. Violet, the main character, is constantly surrounded by danger, doubt, and literal dragons. But one of her biggest internal battles is keeping her mental shields up - protecting her thoughts from outside voices and staying steady in the chaos around her. And honestly? That hit home for me. Because running a business feels like that too sometimes. (Okay, minus the dragons.) Whether it’s...]]></description><link>https://ashley180.wixsite.com/website-17/post/18-business-mindset-lessons-from-the-fourth-wing</link><guid isPermaLink="false">681d09a18068e00fe40e5892</guid><category><![CDATA[mindset]]></category><pubDate>Tue, 27 Oct 2026 03:22:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_d1469dc0978d4ecea551c0dca5cd9043~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[17. Smart Ways to Cut Marketing Costs and Still Grow Your Business]]></title><description><![CDATA[if you’re feeling the squeeze when it comes to your marketing budget, you’re not alone. With everything going on in the economy right now, a lot of business owners are asking: Can I cut back without losing momentum? Spoiler alert: yes—you can. But the key is doing it strategically, not reactively. In this episode of Higher Purpose Marketing Strategy, I'm sharing practical ways to trim your marketing costs without sabotaging your growth—or your sanity. (Because we both know, when marketing...]]></description><link>https://ashley180.wixsite.com/website-17/post/17-smart-ways-to-cut-marketing-costs-and-still-grow-your-business</link><guid isPermaLink="false">68113872817ff566b37c2c15</guid><category><![CDATA[strategy]]></category><pubDate>Tue, 27 Oct 2026 03:22:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_252cd1693f5f4b458157d53d838ba332~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[15. 10 Red Flags to Look for When Hiring a Marketing Strategist]]></title><description><![CDATA[If you've ever hired a marketing “expert” who left you with more confusion than clarity—or worse, cost you time and money with little to show for it—you’re not alone. In this week’s episode of the Higher Purpose Marketing Strategy podcast, I’m sharing the ten red flags you should be looking for before hiring a marketing strategist. Whether you’re bringing in someone to help you map out a long-term plan, guide your team, or even serve as your fractional CMO, these signs can help you avoid the...]]></description><link>https://ashley180.wixsite.com/website-17/post/15-10-red-flags-to-look-for-when-hiring-a-marketing-strategist</link><guid isPermaLink="false">67f82d2ec9ecd4484132c58b</guid><category><![CDATA[strategy]]></category><pubDate>Tue, 27 Oct 2026 03:22:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_6873487572766257527663~mv2_d_4000_6000_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[11. Stop Talking About Yourself! The Power of Customer-Centered Messaging]]></title><description><![CDATA[If you've ever been stuck at a dinner party with someone who only talks about themselves, you know how exhausting it can be. No questions about you, no interest in your thoughts—just a monologue about their accomplishments, experiences, and opinions. Now, imagine your marketing is doing the same thing. If your messaging is all about your business—what you do, how long you've been in business, and why you're great—without showing customers how you can help them, you're losing them before they...]]></description><link>https://ashley180.wixsite.com/website-17/post/11-the-power-of-customer-centered-messaging</link><guid isPermaLink="false">67d9dc3b9d971fb8326dc652</guid><category><![CDATA[strategy]]></category><pubDate>Tue, 27 Oct 2026 03:22:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_05209baa569041679e32324e876143b4~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item><item><title><![CDATA[13. How can I stand out from my competitors without lowering my prices]]></title><description><![CDATA[Let’s talk about something that comes up all the time in coaching conversations: How do I stand out when everyone around me is charging less? It’s tempting to believe that the only way to stay competitive is to slash your prices. But here’s the truth: dropping your rates might bring in more people, but it rarely brings in the right people. And worse—it can hurt your brand, your margins, and your mission in the long run. In this episode of the Higher Purpose Marketing Strategy podcast, I...]]></description><link>https://ashley180.wixsite.com/website-17/post/13-how-can-i-stand-out-from-my-competitors-without-lowering-my-prices</link><guid isPermaLink="false">67e8870bfe36f598432e280c</guid><pubDate>Tue, 27 Oct 2026 03:22:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_5171416b6f4d494e354a6b~mv2_d_6016_4000_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashley Conway</dc:creator></item></channel></rss>